We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly, why.
So in this recorded presentation, I’ve broken out a recent 101 session I did for a client into a series of slides. The whole deck presents itself in 20 mins, but you can explore specific slides or aspects of the content and watch short clips that voices over and explains each slide.
Slide 3-5: Introduction to MotivBase
Slide 6-8: Why study meaning?
Slide 9: Quantifications delivered by our app
Slide 10-11: Contextual Intelligence – a key point of differentiation for our AI engine
Slide 12-14: Sizing a culture
Slide 15-17: Calculating maturity
Slide 18-20: Predicting the size of the prize and future maturity