MotivBase Crash Course

Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

September 7, 2020

We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly, why.

So in this recorded presentation, I’ve broken out a recent 101 session I did for a client into a series of slides. The whole deck presents itself in 20 mins, but you can explore specific slides or aspects of the content and watch short clips that voices over and explains each slide.

Contents include:

Slide 3-5: Introduction to MotivBase

Slide 6-8: Why study meaning?

Slide 9: Quantifications delivered by our app

Slide 10-11: Contextual Intelligence – a key point of differentiation for our AI engine

Slide 12-14: Sizing a culture

Slide 15-17: Calculating maturity

Slide 18-20: Predicting the size of the prize and future maturity

Latest Blogs

A pile of plastic bottle caps in assorted bright colors

UN on Plastics: Knock It Off!

This post discusses the UN’s new report on plastic waste and the implications it has for chemicals companies.

Should you still care about autonomous vehicles?

Few technologies were as hyped as autonomous vehicles over the last decade, but momentum for that hype is fading fast. Progress in autonomous vehicles is slower than anticipated.

Is the Future of ChatGPT Full of Hype or Hope?

Ever since OpenAI launched ChatGPT last November, it has been all the rage. It has attracted enormous attention in the media including from some of the leading thinkers in the world.

The Collapse of Silicon Valley Bank and the New Era for Sustainable Innovation

The financial and innovation news late last week and over the weekend was dominated by the spectacular collapse of Silicon Valley Bank (SVB), prompting widespread concern about the U.S. innovation ecosystem and broader financial markets.

How new consumers are exposed to emerging trends

We break down the natural structure of language around a topic into three distinct zones of discourse. Zone 1 pertains to the most literal and logical expressions of the topic, while Zone 2 connects the topic to wider areas of purpose. In Zone 3, conversations broaden even further into tertiary contexts, where new consumers first enter the culture of the trend. Understanding the makeup of language maps and the journey of the consumer in discovery can transform an organization’s ability to innovate. Check out the article for more insights on the critical role of Zone 2 in creating new platforms for innovation.

Solar cars aren’t a bad idea but have limited options today

The debate for reducing automobile emissions brings up two electric vehicle (EV) solutions — vehicles powered by batteries [or battery EVs (BEVs)] and fuel cell EVs. BEVs are the most commonly found solution today, especially light-duty and, to a certain extent, medium-duty transport.

Timing the market: There is no such thing as the ‘perfect’ time to launch something. It’s time we put that notion to bed.

How do we know when the right time is to launch something new? Is there such a thing as the ‘perfect time’ for innovation? Or is timing deeply related to the intended outcome? These are some of the questions tackled in this blog.

Women posing in the street

Three Takeaways from My Conversations With Senior Leaders About Cultural Shifts

EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.

Sorry, no results found.

Explore Our Solutions

Schedule a Demo