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MotivBase Crash Course

Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

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We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly, why.

So in this recorded presentation, I’ve broken out a recent 101 session I did for a client into a series of slides. The whole deck presents itself in 20 mins, but you can explore specific slides or aspects of the content and watch short clips that voices over and explains each slide.

Contents include:

Slide 3-5: Introduction to MotivBase​

Slide 6-8: Why study meaning? ​

Slide 9: Quantifications delivered by our app​

Slide 10-11: Contextual Intelligence – a key point of differentiation for our AI engine​

Slide 12-14: Sizing a culture ​

Slide 15-17: Calculating maturity​

Slide 18-20: Predicting the size of the prize and future maturity

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