Compromise Condition

Business, Sustainability, and Compromise

Across all industries, business leaders are being forced to walk a very fine line: balancing short-term economic goals with long-term sustainability objectives. In the overwhelming majority of cases, it is all but impossible to simply choose to pursue one goal over the other, and yet it is increasingly difficult to navigate the compromises that business leaders and policymakers need to consider in solving the global challenge of growing business while accelerating sustainable innovation.

How can decisions be made effectively? What is the full scope of business components and sustainability elements that must be examined? Who can businesses partner with or invest in to reach their goals? When will specific sustainability technologies mature to the point of being a viable solution?

The answers to these questions equip business leaders to make the hard choices when it comes to sustainability and guide decision making processes to a successful conclusion. When negotiating these compromises and resolving conflicting goals of business and sustainability, you need the highest level of analysis and the most sophisticated research available: Lux Research, the Deciding Factor.