Reality Check: What Sustainability Means for Your Business

Reality Check: What Sustainability Means for Your Business

Presenter: Kristin Marshall, Associate Research Director at Lux Research

Sustainability is on everyone’s minds, but it can mean different things to different organizations. Some focus on cutting carbon emissions, while others prioritize reducing plastic waste, or want to include social and environmental justice. Meanwhile, some still believe sustainability is just marketing and the feel-good corporate press.

This webinar looks at what happens when different consumer packaged goods (CPG) industry stakeholders stop being polite about sustainability – and start getting real. We explore the purpose and challenges of sustainability initiatives, and how you should be focusing your innovation efforts around sustainability across industries such as food, apparel, packaging, and more.

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  • You will receive a confirmation email with your personalized dial-in instructions after you register below.
  • A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.


If you have any questions, please email [email protected]

Kristin Marshall, Associate Research Director

Presenter: Kristin Marshall, Associate Research Director at Lux Research

Kristin Marshall is an Associate Research Director at Lux Research on the Materials and Manufacturing team. In this role, she is the team captain, evaluating a wide range of materials innovations for a more connected, mobile, and sustainable future. The team’s focus is on materials technologies themselves, specifically those improving our ability to communicate and travel, build smarter, lasting infrastructure, cities, and homes, and make products that have less of an impact on our health and the health of the planet.

Over the past several years, Kristin has covered topics ranging from biobased polymers and biobased intermediate chemicals to consumer packaging. Kristin also contributes to Lux’s broader coverage of sustainability.

Kristin holds an M.S. in chemical engineering from Oregon State University, where she worked as a graduate teaching assistant as well as a graduate research assistant investigating complex fluids and soft solids. She also holds a B.A. in economics from New York University (NYU) with a minor in environmental studies. She holds a certification in corporate sustainability from NYU Stern School of Business.

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