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Lux Research - The Hidden Meanings Shaping Consumer Interest in Sustainability

The Hidden Meanings Shaping Consumer Interest in Sustainability

Presenter: Ujwal Arkalgud, EVP & Group Director at Lux Research

In this on-demand webinar, we decode the implicit meanings people associate with sustainable solutions and talk about what will actually drive them to buy sustainable alternatives to commonly available products and perhaps even be willing to pay a premium to do so. 

Please Note:

  • A copy of the presentation slides and the webinar recording will be sent upon registration to the on-demand webinar.
  • If you have any questions, please email webinars@luxresearchinc.com.

Ujwal Arkalgud, EVP & Group Director at Lux Research

Presenter: Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020.

Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.

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