
Consumers are becoming more health conscious and taking extra steps to prevent disease and enhance wellness. They are adopting a holistic approach toward building a healthy lifestyle, continuously tracking their physical, nutritional, and mental well-being. They also are looking for products and services that provide actionable information they can use to achieve these improved health outcomes.
Included in this in-depth white paper is our ethnographic analysis that decodes the beliefs and values taking hold around the world that can help you identify profitable business opportunities for consumer packaged goods (CPG) companies.