The explosion of direct-to-consumer e-commerce has created a rising wave of e-commerce native packaging. Freed from the shackles of brick-and-mortar retail, brands have begun to develop a new packaging design language specific to e-commerce. As e-commerce is now capturing the majority of retail sales growth, catering to this market will be crucial for material and packaging companies.
This report looks at how e-commerce might reshape packaging to meet product, sustainability, and consumer goals and identifies opportunities for innovation.
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