Executive Summary
A child throwing cardboard packaging into the trash

E-commerce’s Impact on CPG Packaging

Anthony Schiavo

Anthony Schiavo

Senior Director and Principal Analyst

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The explosion of direct-to-consumer e-commerce has created a rising wave of e-commerce native packaging. Freed from the shackles of brick-and-mortar retail, brands have begun to develop a new packaging design language specific to e-commerce. As e-commerce is now capturing the majority of retail sales growth, catering to this market will be crucial for material and packaging companies.

This report looks at how e-commerce might reshape packaging to meet product, sustainability, and consumer goals and identifies opportunities for innovation.

Download the executive summary to learn more.

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