The explosion of direct-to-consumer e-commerce has created a rising wave of e-commerce native packaging. Freed from the shackles of brick-and-mortar retail, brands have begun to develop a new packaging design language specific to e-commerce. As e-commerce is now capturing the majority of retail sales growth, catering to this market will be crucial for material and packaging companies.
This report looks at how e-commerce might reshape packaging to meet product, sustainability, and consumer goals and identifies opportunities for innovation.
Download the executive summary to learn more.
Â
About Lux Research
Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.
E-commerce’s Impact on CPG Packaging
By:
Senior Director and Principal Analyst
The explosion of direct-to-consumer e-commerce has created a rising wave of e-commerce native packaging. Freed from the shackles of brick-and-mortar retail, brands have begun to develop a new packaging design language specific to e-commerce. As e-commerce is now capturing the majority of retail sales growth, catering to this market will be crucial for material and packaging companies.
This report looks at how e-commerce might reshape packaging to meet product, sustainability, and consumer goals and identifies opportunities for innovation.
Download the executive summary to learn more.
Thank you!
Your download will start soon.
E-commerce’s Impact on CPG Packaging
By:
Senior Director and Principal Analyst
