The news coverage around autonomous vehicles has only increased with time; what initially began with excitement around a futuristic world with autonomous vehicles slowly adopted a more pragmatic tone as timelines began slipping. Successes and failures of subsequent pilots and deployments were heavily covered and have largely played a role in shaping consumer perspectives.
Overall, consumers remain excited about the potential of autonomous vehicles, but have recognized the difficulties and issues around development and deployment. This is largely like the sentiment within the autonomous vehicle industry, which was initially overly optimistic with timelines only to later become more pragmatic.
This report snapshot, “The Road Toward Consumer Acceptance of Autonomous Vehicles,” addresses five major global shifts that will have an immediate impact on culture in the next 12 months.
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