This rising sustainability imperative doesn’t imply that corporate leaders should forsake traditional business objectives. Instead, they face a dual mandate: achieving growth and profitability while fulfilling sustainability goals. This new reality makes the role of innovation leaders more challenging, necessitating new skills, frameworks, tools, and insights for sustainable business growth that align with sustainability targets. Understanding the drivers, definitions, pitfalls, and future opportunities in this era is vital for updating innovation processes. Despite the clarity of sustainability drivers, leaders must pinpoint the specific impacts and actions for their organizations. The concept of “Sustainability,” vast and complex, makes building a comprehensive taxonomy difficult.
The Lux Sustainable Innovation Model is designed to help leaders at large companies structure and prioritize their sustainable innovation efforts — ensuring they are addressing the full breadth of opportunities and have the tools needed to succeed.
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About Lux Research
Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.
